Web design is the most common term used for professionals in IT industry. Web design also encompasses many different skills and disciplines in the production and maintenance of a websites. When someone says they are a "web designer" they are referring to a very broad set of skills, one of which is visual design.
A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to use the principles of design to create a site that looks great and appealing.
A web designer should also have the ability to understand about the web usability/visibility and how to create a site that is user friendly . Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website.
Good and experienced web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated on a regular basis to keep in touch with the industry change. Tools that web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines and other relevant protocols.
(I)SHOULD BE FAMILIAR WITH THE DESIGN PROCESS:
(a) Color is the heart of web design as it helps to establish the theme and fundamentals of any effective design. In addition , it also works on the psychological factor, where colors influence how a visitor visiting the site experience and convey his or her opinion about it.
(b) When a visitor checks out a site, the visual movement he/she experiences is referred to as the flow of the site. It basically depends on the depth, color, shapes and lines within the site.
BALANCE AND PROPORTION
(c) This means visual stability and equilibrium. It’s possible to get proportion in two ways: symmetrically and asymmetrically.
(d) Spacing plays an important part in web designing. It basically tells you the exact distance between two different elements. It is seen that websites that have higher number of user experiences or in other words visitors are well spaced for better reliability, accessibility and authenticity.
(II)THOROUGH KNOWLEDGE OF HTML IS MUST
In case of web designing, HTML helps in coding. HTML is the basic framework for web pages and a web designer should have a thorough knowledge about it. Being an HTML expert helps to create demo sites, so that you can be in a better position to sell your respective site to your client. HTML expert has huge scopes and limits than normal designers who has no idea about coding or HTML.
(III) UNDERSTAND THE FINER POINTS OF CREATING KILLER COPY:
A web designer not only has the job to design web pages but sometimes designers are asked by clients to write web copy or in other words create site copies.
Writing effective site copies while designing a website for a client provide a huge scope and opportunity for a web designer as the designer can earn more. It also helps in marketing of the site in the right way.
(IV) COMMITMENT TOWARDS LEARNING
We all know web designing to be a very complicated and a huge process. Hence there are lots of scopes in this field. Everyday new and more sophisticated technologies are invented by designers for betterment of designing. So in a way new things can be learned that can easily impress the clients, expand the creativity and skills of the designers and in a way increase the urge and passion for design for the designers.
Therefore the going (phrase) “There’s always better” is pretty much applicable for all web designers.
(V)SHOULD HAVE BUSINESS KNOWLEDGE:
A lot of web designers work as a freelance designers . Since they work as freelance they should have a thorough knowledge about business strategy, as all they are doing is selling their designing skills to clients at a very high price. So, it is normally seen that a freelancer with basic knowledge of business has an upper hand when it comes to selling and marketing of web site. Without business skills, it would be difficult to be a freelancer and one can easily be floundering in the all-important areas of marketing, finding clients, maintaining clients and doing all this productively.
Knowing about your business strategy in a proper and successful way can help the designer to take the right decisions related to taking on clients and projects with much more certainty than ever.
(VI)BE A GREAT LISTNER:
A web designer has to work with different clients with varied demands. You need to listen to their demands and work accordingly. So its very much the need of the hour that one has to have the craftsmanship of mastering to listening as you need to satisfy the client . You can never be a successful designer , in the business sense , if you either fail to listen to your clients, or refuse to listen to them. Your clients will always be demanding or telling you to tweak and make changes in designs, sometimes midway through. Sometimes it gets too frustrated as a web designer and many a times one gets pretty much unprofessional with the clients but in order to carry out with your business one needs to handle the situation in a proper way by speaking with the client and offering your own valuable suggestions and input.
(VII)TRY TO BE AT THE TOP OF YOUR PROFESSION:
Its always been a dream for everyone to reach the top of his/her professional career at some point of time in life. This may not be an easy task as it does not come easily. It takes years of experience, determination and constant self improvement. You should also be very much passionate about your craft.. The more you work on things that go beyond merely just design, the more you become a much better web designer.
(VIII)Basic knowledge of SEO:
Optimising your pages for search engines is a vital element in web design. The first step in usability, in branding, in design i,e search results. Your visitor’s experience of your site/brand begins with typing in a search term, and scanning the list of results to pick out the thing they believe will be able to provide them with what they want and what exactly they are searching for.